Presentation Design Styles to Boost Engagement and Retention
Think back to the last presentation you watched. Perhaps it was in an office, at a conference or during a webinar. How much do you remember?
Chances are, very little.
In fact, researchers ran a test to measure just how much information we retain from a presentation. They found that after a 10-minute presentation, listeners only remembered 50% of what the presenter said. This figure dropped to 25% the next day, and a week later they only remembered 10%.
It’s a common problem: despite all your hard work, most of your presentation goes in one ear and out the other. Your goal is to transmit the most important pieces of information in a way that your audience will remember.
The 80/20 Rule
Let’s take the Pareto Principle into consideration, which says 80% of the effects come from only 20% of the input. Now, let’s apply this concept to your presentation. We have a bunch of inputs and a few desired effects. Inputs include what our audience sees and hears mixed with things like their emotional reactions, relevancy, and interests. In this case, our desired effect or outcome is the impact and retention of our message.
Regardless of how interesting your topic may be, how many anecdotes you include, or how much passion you put into it, the unforgiving fact is that your audience will forget most of it.
Or is it?
If we can identify and optimize that critical 20% we can maximize how much information our audience will retain.
Luckily, research tells us where to begin. Studies show humans are far more receptive to what we see versus what we hear. So in our quest to deliver the perfect presentation, one of the most valuable components is an awesome presentation design.
According to California State University data, if information is reinforced with good visuals, the immediate impact is much higher. But what’s more impressive is after three days, 60% of listeners can remember visually enhanced content, compared with only 10% who remember verbal presentations.
So it’s settled — once you’ve mastered PowerPoint presentation design, you’re on track for a high impact, engaging presentation.
Note: The following is a guide on three major PowerPoint presentation styles that comes from the accumulation of tips from dozens of professional powerpoint designers over at 24Slides. They design PowerPoints for a living and they definitely know what they’re talking about (I know – I work with them!).
It Begins With Style
The overall style is one of the most fundamental components of your PowerPoint! It determines what design choices you should make when considering structure, font, colors, and animation. It helps your audience immediately grasp the tone before they even look at the content. Having a clear style is also a great way to demonstrate your commitment to providing your audience with high-quality, worthwhile content. Finally, it secures their attention from the get-go and sets yourself apart from all the painfully boring presentations they’ve suffered through.
Let’s take a quick look at three example styles you could adopt in your presentations to really bring them to life.
Scandinavian Style Presentation Design
To see Scandinavian design in a corporate setting look no further than IKEA. They have created a business empire on the idea of making things simple yet elegant — the foundation of Scandinavian design. This school of design focuses on simple and clean lines with a combination of smooth and contrasting color. It’s great for focusing on conveying a message in a powerful way: the audience has little to be distracted by.
To achieve this, use light color shades such as cream, cool grey, sky blue, and white. Scandinavian color palettes are supposed to be neutral and serene, a comfortable setting for a corporate presentation and a great space for presenting valuable pieces of information.
To complement a minimalist color palette, use simple fonts, like sans serif for example. It maintains the serenity and lively appearance of the text. It’s important to keep consistency between the headings and paragraphs, otherwise, this can look too chaotic. We suggest a range of font families such as Storms Serif, Berling Nova Sans or Berndal. These are distinctive yet clean and modern. They portray the message clearly, maximizing retention.
A core part of Scandinavian design is to organize the content in a very simple, intuitive way. Don’t include entertaining or state-of-the-art animations. Focus on simplicity and minimalism. Muted lines, simple boxes and large spacing between text is important here. Don’t cram in a lot of content. Stick to only the main trigger words you want people to remember. Your wording should focus on thematic headings, small comments or easy-to-remember associations to the content of your speech.
One reason Scandinavian design is so popular is because it is rooted in natural design and textures. It incorporates natural elements while introducing stark contrasts. Patterns are predictable and everything tells a story — whether that may be the smooth contours of a desert dune reacting to the flow of the wind or sharp prickles on the stem of a rose designed to violently discourage hungry predators.
What story are you trying to convey? Incorporate this when thinking about your choice of pattern and lines.
The Watercolor Look
In contrast to the Scandinavian look, the watercolor direction is vibrant, fresh and adventurous. It may not be for everyone. The visual aesthetics work in tandem with the content to amplify your brand’s message. It can help transmit your message in an adventurous way. If you’re ready to break the rules and experiment a little, this is a design style for you.
The watercolor look can be simplistic. It enables you to create a less form image of your brand while still retaining elements of a minimalist school. The combination allows you to amplify your brand values while propelling a ‘everything is possible’ attitude. It’s fun, creative and free.
You can find watercolor backgrounds with a simple Google search. Alternatively, you can create them yourself if you have access to Photoshop. You may want to experiment around using hard and soft brushes interchangeably.
Using a bold font may help build some contrast with the background. However, if you have lighter colors, you may get away with a simple font type. Using more hand-written styles are also a great way to further the adventurous side to your presentation and overall brand. It works well with the free-spirited theme and if applied correctly, and is generally quite easy to read.
If you incorporate a minimalist and clean layout, it creates a balance between the dynamic and youthful vibe and the professional setting you are presenting in. It’s important to make sure that the watercolor elements are secondary to the data or content you’re presenting in the PowerPoint. Applying color is also a great way to help people remember the information as they can make associations between it. A good idea would be to stick to similar color choices for similar pieces of information. For instance, you could use green for data relating to growth and red colors to relate to depreciation. It’s a great way to appeal to the way the human mind memorizes information.
Custom watercolor strokes are also a great way to aid the audience’s line of sight into the important pieces of information. The strokes of the watercolor background can help glide the viewer through certain pieces of information, making the entire presentation much more streamlined and comfortable to view. This may be particularly helpful when presenting confusing pieces of information or content that may be boring but necessary for the viewer.
Watercolor is a great way to add vibrancy to an otherwise boring presentation. It brings to life content that may otherwise go unnoticed and is a great way of maximizing retention.
Photos are proven to invoke an emotional reaction. They’re a great way to connect with your audience in a personable and relatable manner. The downside is that the photos you want to use often have very different color schemes which may damage the consistency of your presentation. Duotones allow you to take control of this and boost the creativity of your presentation. It’s a great way to revitalize old photos used in other presentations, too.
Minimalistic style is often combined with duotone. The background role is to create powerful supporting imagery and invoke emotion. This draws the audience into the content.
The great thing about duotone is you have complete freedom to choose the colors, regardless of the photo. So this ensures you have complete control over the tone of the presentation.
In the above example, a normal color photo has been adapted with duotone elements to represent energy, power, and excitement. The red coloring reinforces the feeling of energy, strength, power as well as passion and desire. It creates an intense emotional response complementing the photographs. The contrast to the bold fonts ensure they are the center of focus.
In terms of data visualization, duotones also help create the desired response from the audience to the data. For instance here, yellow reinforces the feeling of joy, happiness and energy. Additionally, it creates a warming effect, stimulating mental activity. It brings legitimacy to the data in a subtle but powerful way.
Duotone is a lot easier to achieve than you think. It’s a fantastic way to use stock photography in a more consistent way while empowering you to control the emotional response of your audience.
By adopting one of these three style guides, the information retained by your audience will grow dramatically. It will also greatly improve your audience’s engagement during the presentation itself. If you’re skeptical, there’s no harm giving it a go and letting us know in the comments!