Content marketing experts tout webinars for a lot of reasons, including:
- Richer data on attendees
- Bigger market reach
- Lower marketing costs
- Easy repurposing of webinar content into other formats
That’s why, according to research from the Content Marketing Institute, 42 percent of businesses use webinars for content marketing. And the results? Take it from our customers. Here are three real business results GoToWebinar customers saw from webinar marketing.
BIRDVIEW Technologies increased its marketing response rates by 72 percent and cut its cost per lead by a third.
“I don’t believe we could achieve our corporate goals without webinars. The benefits of GoToWebinar are just phenomenal.”
– Avo Mavilian, Director of Sales and Marketing, BIRDVIEW Technologies
Inspired Marketing generated $250,000 in sales from seven GoToWebinar events.
“GoToWebinar is the number-one software to help us generate new leads for the business and introduce content and products to potential customers.”
Lewis Howes, President and Co-founder, Inspired Marketing
Pinpointe found a new source of sales leads and prequalified leads with webinars.
“In business to business (B2B), trust is key. Citrix GoToWebinar is a trusted name. We believe that the increased comfort level recipients have with GoToWebinar results in a higher open and conversion rate than we would see with a lesser-known webinar solution.”
– Craig Stouffer, Chief Evangelist, Pinpointe
What will webinar marketing do for your business? Find out when you try GoToWebinar free for 30 days.