Is Business Fitness, the specialty consultancy loaning its expertise to the small businesses and accounting firms of Australia, made up of a bunch of Michael Jackson fans?
We don’t them well enough to say. But it sure seems like they took MJ’s “Man in the Mirror” to heart.
You see, Business Fitness provides services to over 1,000 Australian firms — that service being, in layman’s terms, enhanced efficiency. Yet the company found itself dropping some serious coin on twice-annual prospect education seminars and waiting out long lead times to realize the fruits of this labor.
The next event is purely fictional, but it would be cool if it was true: A Business Fitness employee was listening to Pandora when “Man in the Mirror” came on. He or she heard “I’m starting with the man in the mirror / I’m asking him to change his ways.” By the end of the chorus, the employee was singing out loud: “If you wanna make the world a better place / Take a look at yourself and then make a change.” Pretty soon the whole office was singing along and realizing that the seminar system had to go if it wanted to help other companies upgrade their efficiency.
Or maybe someone just looked at the expenses and simply decided to find a better solution. Whatever.
However it got there, the bottom line is this: Business Fitness tried GoToWebinar. It experienced great success with GoToWebinar. Pretty soon it was using GoToWebinar for other functions, like internal operations and training. Costs went down, success went up and, as Michael predicts at the beginning of the song, it felt real good to make a difference.
Want to read a more detailed, less Michael Jackson-y version of the Business Fitness story? Read the full story.